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KW IS THE LARGEST REAL ESTATE FRANCHISE IN THE UNITED STATES

KELLER WILLIAMS REALTY IS AN AMERICAN TECHNOLOGY & INTERNATIONAL
REAL ESTATE FRANCHISE

Keller Williams San Francisco prioritizes agents over the brokerage. They train and empower the best agents globally and foster a culture of excellence. Their renowned culture, studied by Stanford University, drives them to be the world’s top training organization.

We were able to help make KWSF the #1 Real Estate Team in SF in 18 months.

THE CHALLENGE

  • At the time of engagement, Level Up Group needed to create distinction and a platform for service excellence if they were to stand out in the competitive market of real estate.
  • Tied to a global brand, KWSF had no regional identity or customization.
  • Without a clear strategic plan, vision, or direction, a roadmap for revenue generation was unclear.

THE SOLUTION

  • LEADERSHIP DEVELOPMENT
  • BRAND STRATEGY
  • CREATIVE DIRECTION
  • ADVERTISING
  • TAGLINE DEVELOPMENT
  • COLLATERAL DESIGN
  • ENVIROMENTAL GRAPHICS
  • GRAPHIC DESIGN

Michael Minson, Operating Principal at Keller Williams, engaged Intune to help build a business/brand platform and build a 3-5 year strategic growth plan. Through facilitated leadership team sessions, we developed a business strategy and brand communications outlining key service elements, distinctions, and company mission, vision, and values.

From this strategy work, the Intune design team created a unique identity for Keller Williams as an office and distinction for the Level Up Team starting with the logo, and extended to all agent-client touchpoints.

This work has been credited with the group’s rapid rise in 18 months to be the #1 Real Estate Team in San Francisco.

WHAT CAN BE MADE POSSIBLE?

IT’S TIME TO FIND OUT