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LEADERS IN INNOVATIVE CRISIS SERVICES

CBEM PROVIDES HOLISTIC SUPPORT FOR PEOPLE WITH DEVELOP MENTAL DISABILITIES & PHYSICAL OR MENTAL HEALTH DISORDERS

CBEM empowers people to lead safe and healthy lives by assessing, creating a plan
and providing education and training for the purpose of preventing and managing
crises through their innovative social services.

“Get CBEM testimonial.”

BRAZIL BUSINESS UNIT LEADER, CBE

THE CHALLENGE

A for-profit service provider for individuals with mental and developmental disabilities, CBEM has offices and service centers distributed throughout California.

DEIB CHALLENGES: The Leadership Team faced conflicts over cultural and individual differences among care providers and clients, seeking authentic responses to racial inequities highlighted post-George Floyd’s murder. Feeling the urgency, they sought guidance on fostering community and company culture amid high stakes. Despite established ERGs, confidence in the Leadership Team’s response to racial injustices beyond training and workshops, including sincere communication to the whole organization, was lacking.

BRANDING IDENTITY ISSUES: Although one of the largest, most effective and comprehensive services for people having critical crisis needs, CBEM did not have a true online presence or identity. Due to inconsistent messaging and changing their logo multiple times, they weren’t grounded within who they were or what they stood for.

CBEM-DEI Workbook

THE SOLUTION

  • DEIB LEARNING & EDUCATION
  • CURIOSITY CONVERSATIONS
  • LEADERSHIP COACHING
  • ENTITY VISIONING
  • BRAND STRATEGY
  • CREATIVE DIRECTION
  • IDENTITY DEVELOPMENT
  • BRAND GUIDELINES
  • COLLATERAL DESIGN
  • UX/UI DESIGN
  • PRESENTATION DESIGN
  • Launched Leadership Team discussions for DEIB integration, conducting a company-wide survey to gauge DEIB fluency and identify growth areas. Organized a daylong Leadership Offsite event, “Voices of CBEM,” with interactive experiences, breakout discussions, and co-visioning for an inclusive culture.
  • Introduced impactful DEIB workshops for 100+ employees, covering “Conscious Allyship” and “Unconscious Bias,” along with a companion workbook and follow-up facilitation guide for sustained engagement in the monthly DEIB employee group.
  • Hosted a virtual workshop focused on creating a Safe Zone within CBEM, fostering vulnerability and engagement across all organizational layers.
  • Facilitated an intuitive Entity Visioning session with key leadership members to realign on their vision and mission.
  • Designed a new brand look and feel aligned with CBEM’s vision, featuring a friendly, lowercase font emphasizing the word “be” to signify meeting people where they are.
  • Developed a dynamic 10-page website with intuitive mapping systems and clear service breakdowns, catering to three end users: clients and their care teams, regional centers contracting services, and a recruitment tool for new clinicians.

WHAT CAN BE MADE POSSIBLE?

IT’S TIME TO FIND OUT