Branding has become a forefront term in the lexicon of business development. But do we truly understand the impact or resonance our brands create? Are you tapping into the full potential of the energy of your brand?
In this episode, we join Lisa Hardy who is Intune Collective’s Head of Strategy to discuss her branding expertise. We explore the meaning and importance of branding and how we go about helping clients amplify the power of a brand. We define what a brand is and how Intune approaches brand communication for their clients.
We also discuss how much branding has changed, moving through consumer appeal to authentic ownership of a company’s core purpose. This candid conversation will give you insight and inspiration on how to better facilitate the power of your brand in your business.