Branding has become a forefront term in the lexicon of business development. But do we truly understand the impact or resonance our brands create? Are you tapping into the full potential of the energy of your brand?
In this episode, Christine is joined by Lisa Hardy who is Intune Collective’s Chief of Brand Strategy. Christine and Lisa explore the meaning and importance of branding and how they go about helping clients amplify the power of a brand. They define what a brand is and how Intune approaches brand communication for their clients.
Christine and Lisa also discuss how much branding has changed, moving through consumer appeal to authentic ownership of a company’s core purpose. This candid conversation will give you insight and inspiration on how to better facilitate the power of your brand in your business.